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Dainty London

86 armistice avenue, Essex, CM1 6ar Chelmsford, United Kingdom

 

 

Dainty London Jewellery takes its inspiration from the adventures and experiences of our founder, Jade Sammour.

The individual collections and pieces have unique design stories, and are all handmade in England. What started as a hobby in East London, is now multi-award winning brand, respected for its unique designs and craftsmanship.

Our Founder

Jade grew up in Cornwall, and spent a happy childhood barefoot by the beach and on the sea, fishing and collecting lobster pots with her fisherman father. She was the first in her family to head to University, and went on to become a ITU nurse at Great Ormond Street Hospital in London. Her journey to an award-winning jewellery designer, started as an outlet to wind down after work, and what came next after years of learning, became a full-time pursuit.

Dainty London was officially founded in 2018.

 



Our Jewellery Designs



A love of nature sits at the heart of Dainty London’s collections, whether a nostalgic look back to Jade’s Cornish childhood where she would imagine ocean treasures of glittering gemstones and bright organic pearls mixed in amongst the sand and the seashells, the rugged coastline and local Cornish folklore stories (the 1763 and Cornish Coastal collections), or taking inspiration from the wood - and farmlands that characterise England’s landscape (Woodland and Grain collections). 



Jade’s newest collection (the Utopia Collection) was inspired by the ethereal mythology of Greek goddesses.

 

Many of Jade’s spectacular gemstone rings are named after historical mermaid sightings -yet are worn by the most landlocked city girls.

 

Explore all our collections and discover which pieces you love the most.

 

We also offer Free UK Delivery on every item.

 



Our Ethos

 

With nature in mind, Jade has an emphasis on sustainability in her designs and only uses recycled sterling silver and fair trade gold (where possible), this along with her recycled packaging makes Dainty London a fully sustainable jewellery brand.



Our Brand



Dainty London now has over 120 pieces in its range and is stocked by over 35 independent stores around the UK. Named as a 'Must-Have' jewellery brand in British Vogue, Tatler, The Telegraph and the Metro and also featured at London Fashion Week. 



Worn by the likes of Emeli Sande, Kylie Minogue, Hayden Panettiere and Sabrina Elba on the red carpet of the Oscars, alongside a long list of famous social media influencers who love the jewellery and continue to promote it.

 



Awards



Jade has won multiple awards for her jewellery designs, including the ‘Emerging Jewellery Brand of the year” at the UK Jewellery Awards 2021, the ‘Creative Entrepreneur of the year’ at the Great British Entrepreneur Awards 2021, ‘Best Jewellery store in Essex’ with Muddy Stilettos.

 


For 2022 Jade is currently a finalist for the ‘Commercial Jewellery Designer of the year’ at the UK Jewellery Awards 2022 and ‘Designer of the year’ with the National Association of Jewellers- the ceremonies for these prestigious awards will take place later in the year.

 


“Empower your individual style with our unique & timeless jewellery. Every piece tells a story, it’s not just precious metal & gemstone”

 

Contact us

 

If you have any questions or queries about any of our pieces, customisation options or wholesale enquiries please send Jade an email: info@daintylondon.com

 

Customer, Press & Wholesale enquiries: info@daintylondon.com

Telephone: +44 7734 772 776


Terms and Conditions



 



Your use of this website and buying online from Dainty London is subject to the following terms and conditions. By using or buying from this website, you consent to these terms and conditions in full.


 


 


Terms of Sale


By placing an order with Dainty London you agree to purchase a product subject to the following terms and conditions. All orders are subject to availability and confirmation of the order price.


 


All buyers must be over 18 years of age and possess a valid credit or debit card issued by a bank acceptable to us.


 


All prices are inclusive of VAT. Delivery costs will be charged in addition; such additional charges are clearly displayed where applicable and included in the ‘Total Cost’.


 


 


 


Delivery Times & Charges


Dispatch times may vary according to availability and any guarantees or representations made as to delivery times are limited to mainland UK and are subject to any delays resulting from postal delays or force majeure for which we will not be responsible.


 


Bespoke and ‘Made to order’ pieces can take up to 4 weeks for completion and delivery.


 


 


Cancellation Policy


Under the Consumer Protection (Distance Selling) Regulations, you have up to 7 working days after you have received your delivery to cancel your order (other than in respect of commission, bespoke and ‘made to order’ jewellery made to your specification or any earrings).


 


To cancel your order you may email info@daintylondon and we will reply with instructions on returning your goods.


 


Dainty London does not cover the postage cost of returning goods except in the case where the wrong product is supplied or in case of faulty/damaged goods being supplied.


 


Further details of your rights under Distance Selling Regulations are available from your local Trading Standards Department or Citizens Advice Bureau.


 


Refund Policy


If you wish to return a product you have purchased from Dainty London, you may do so providing the item is unused and in a re-saleable condition within 28 days of delivery. Your refund will be credited to the original payment card used. If the product returned is not in a fully saleable condition or the packaging is damaged, we reserve the right to refuse a refund.


 


Postage costs cannot be refunded.


 


Please note we cannot accept any returns or offer refunds on any earrings, due to hygiene reasons, or 'Made to order/ bespoke' items.


 


 


Prohibitions & MisuseYou must not misuse this Website. You will not: commit or encourage a criminal offence; transmit or distribute a virus, trojan, worm, logic bomb or post any other material which is malicious, technologically harmful, in breach of confidence or in any way offensive or obscene; hack into any aspect of the website; corrupt data; cause annoyance to other users; infringe upon the rights of any other person’s proprietary rights; send any unsolicited advertising or promotional material (commonly referred to as “spam”), or attempt to affect the performance or functionality of any computer facilities of or accessed through this Website.



Breaching this provision would constitute a criminal offence under the Computer Misuse Act 1990. Dainty London will report any such breach to the relevant law enforcement authorities and disclose your identity to them.



Dainty London will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of this Website or to your downloading of any material posted on it, or on any website linked to it.


 


 


Prices


All prices are correct at time of publishing and include VAT. It may be necessary to change prices either up or down, from time to time. Any price changes will be confirmed to you at the time of ordering.


 


 


Jewellery Images and Descriptions


Every reasonable care has been taken to ensure that the descriptions and images of Dainty London jewellery are accurate. Digital photography has been used and in some cases colours may be slightly different in real life.


 


 


Choking Hazard for Children and Infants


Please note that Dainty London jewellery is handmade and is therefore delicate and easily broken if used improperly. Dainty London jewellery is made up of small parts that can constitute a choking hazard for children or babies. Under no circumstances should children or babies be allowed to play or have contact with the jewellery. Dainty London accepts no responsibility for any injury related to use of Dainty London jewellery products. Privacy Policy By using this website, you consent to the processing described therein and warrant that all data provided by you is accurate. Indemnity You agree to indemnify, defend and hold harmless Dainty London, officers, employees, consultants, agents, and affiliates, from any and all third-party claims, liability, damages and/or costs (including, but not limited to, legal fees) arising from your use this website or your breach of the Terms and Conditions. Governing Law and Jurisdiction These terms and conditions are to be construed in accordance with the laws of England and in the event of any dispute or claim associated with these terms and conditions, that dispute or claim shall be subject to the exclusive jurisdiction of the English courts.



Statutory Rights



Your UK statutory rights are not affected by our returns policy.


Refund Policy

If you wish to return a product you have purchased from Dainty London, you may do so providing the item is unused and in a re-saleable condition within 28 days of delivery. Your refund will be credited to the original payment card used. If the product returned is not in a fully saleable condition or the packaging is damaged, we reserve the right to refuse a refund.



Postage costs cannot be refunded.



Please note we cannot accept any returns or offer refunds on any earrings, due to hygiene reasons, or 'Made to order/ bespoke' items.


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