
Dainty London
86 armistice avenue, Essex, CM1 6ar Chelmsford, United Kingdom
Dainty London Jewellery takes its inspiration from the adventures and experiences of our founder, Jade Sammour.
The individual collections and pieces have unique design stories, and are all handmade in England. What started as a hobby in East London, is now multi-award winning brand, respected for its unique designs and craftsmanship.
Our Founder
Jade grew up in Cornwall, and spent a happy childhood barefoot by the beach and on the sea, fishing and collecting lobster pots with her fisherman father. She was the first in her family to head to University, and went on to become a ITU nurse at Great Ormond Street Hospital in London. Her journey to an award-winning jewellery designer, started as an outlet to wind down after work, and what came next after years of learning, became a full-time pursuit.
Dainty London was officially founded in 2018.
Our Jewellery Designs
A love of nature sits at the heart of Dainty London’s collections, whether a nostalgic look back to Jade’s Cornish childhood where she would imagine ocean treasures of glittering gemstones and bright organic pearls mixed in amongst the sand and the seashells, the rugged coastline and local Cornish folklore stories (the 1763 and Cornish Coastal collections), or taking inspiration from the wood - and farmlands that characterise England’s landscape (Woodland and Grain collections).
Jade’s newest collection (the Utopia Collection) was inspired by the ethereal mythology of Greek goddesses.
Many of Jade’s spectacular gemstone rings are named after historical mermaid sightings -yet are worn by the most landlocked city girls.
Explore all our collections and discover which pieces you love the most.
We also offer Free UK Delivery on every item.
Our Ethos
With nature in mind, Jade has an emphasis on sustainability in her designs and only uses recycled sterling silver and fair trade gold (where possible), this along with her recycled packaging makes Dainty London a fully sustainable jewellery brand.
Our Brand
Dainty London now has over 120 pieces in its range and is stocked by over 35 independent stores around the UK. Named as a 'Must-Have' jewellery brand in British Vogue, Tatler, The Telegraph and the Metro and also featured at London Fashion Week.
Worn by the likes of Emeli Sande, Kylie Minogue, Hayden Panettiere and Sabrina Elba on the red carpet of the Oscars, alongside a long list of famous social media influencers who love the jewellery and continue to promote it.
Awards
Jade has won multiple awards for her jewellery designs, including the ‘Emerging Jewellery Brand of the year” at the UK Jewellery Awards 2021, the ‘Creative Entrepreneur of the year’ at the Great British Entrepreneur Awards 2021, ‘Best Jewellery store in Essex’ with Muddy Stilettos.
For 2022 Jade is currently a finalist for the ‘Commercial Jewellery Designer of the year’ at the UK Jewellery Awards 2022 and ‘Designer of the year’ with the National Association of Jewellers- the ceremonies for these prestigious awards will take place later in the year.
“Empower your individual style with our unique & timeless jewellery. Every piece tells a story, it’s not just precious metal & gemstone”
Contact us
If you have any questions or queries about any of our pieces, customisation options or wholesale enquiries please send Jade an email: info@daintylondon.com
Customer, Press & Wholesale enquiries: info@daintylondon.com
Telephone: +44 7734 772 776
Terms and Conditions
Prohibitions & MisuseYou must not misuse this Website. You will not: commit or encourage a criminal offence; transmit or distribute a virus, trojan, worm, logic bomb or post any other material which is malicious, technologically harmful, in breach of confidence or in any way offensive or obscene; hack into any aspect of the website; corrupt data; cause annoyance to other users; infringe upon the rights of any other person’s proprietary rights; send any unsolicited advertising or promotional material (commonly referred to as “spam”), or attempt to affect the performance or functionality of any computer facilities of or accessed through this Website.
Breaching this provision would constitute a criminal offence under the Computer Misuse Act 1990. Dainty London will report any such breach to the relevant law enforcement authorities and disclose your identity to them.
Please note that Dainty London jewellery is handmade and is therefore delicate and easily broken if used improperly. Dainty London jewellery is made up of small parts that can constitute a choking hazard for children or babies. Under no circumstances should children or babies be allowed to play or have contact with the jewellery. Dainty London accepts no responsibility for any injury related to use of Dainty London jewellery products. Privacy Policy By using this website, you consent to the processing described therein and warrant that all data provided by you is accurate. Indemnity You agree to indemnify, defend and hold harmless Dainty London, officers, employees, consultants, agents, and affiliates, from any and all third-party claims, liability, damages and/or costs (including, but not limited to, legal fees) arising from your use this website or your breach of the Terms and Conditions. Governing Law and Jurisdiction These terms and conditions are to be construed in accordance with the laws of England and in the event of any dispute or claim associated with these terms and conditions, that dispute or claim shall be subject to the exclusive jurisdiction of the English courts.
Statutory Rights
Your UK statutory rights are not affected by our returns policy.
Refund Policy
If you wish to return a product you have purchased from Dainty London, you may do so providing the item is unused and in a re-saleable condition within 28 days of delivery. Your refund will be credited to the original payment card used. If the product returned is not in a fully saleable condition or the packaging is damaged, we reserve the right to refuse a refund.
Postage costs cannot be refunded.
Please note we cannot accept any returns or offer refunds on any earrings, due to hygiene reasons, or 'Made to order/ bespoke' items.
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